Jewellink Master Terms of Service

Effective date: 5/01/2026

These Master Terms of Service, together with any Order Form, Data Processing Addendum, Messaging Terms, Acceptable Use Policy, AI Features Addendum, and other documents incorporated by reference, govern access to and use of the Jewellink services by the retailer or other customer identified in an Order Form or account registration ("Retailer").

"Jewellink" means Jewelry Sales Academy LLC d/b/a Jewellink, and its affiliates where applicable. "Services" means the Jewellink CRM, sales analytics, messaging, training, AI, mobile, integrations, and related services.

1. Accounts and Authorized Users

Retailer is responsible for all activity under its account, including activity by employees, contractors, administrators, consultants, agents, and any other users invited or enabled by Retailer ("Authorized Users").

Retailer is responsible for:

selecting and managing Authorized Users;
assigning appropriate roles and permissions;
maintaining accurate account, billing, and business information;
protecting passwords, devices, API tokens, OAuth connections, inboxes, social accounts, and POS credentials;
promptly disabling access for former personnel; and
notifying Jewellink without undue delay of any suspected unauthorized access, credential compromise, phishing event, or misuse of the Services.

Jewellink is not responsible for unauthorized access, loss, disclosure, or misuse arising from Retailer Systems, Retailer credentials, Authorized Users, shared devices, compromised inboxes, phishing, malware, social engineering, weak passwords, or Retailer's failure to follow reasonable security practices, except to the extent caused by Jewellink's breach of its express obligations under these Terms.

2. Retailer Data

"Retailer Data" means data, content, records, files, images, communications, POS data, customer data, training data, and other information submitted to, imported into, synced with, generated through, or made available to the Services by or on behalf of Retailer.

As between the parties, Retailer owns Retailer Data. Retailer grants Jewellink and its service providers a worldwide, non-exclusive, limited license to host, copy, process, transmit, display, transform, analyze, and otherwise use Retailer Data as necessary or appropriate to:

provide, secure, support, and improve the Services;
configure integrations selected by Retailer;
provide CRM, messaging, analytics, training, AI, reporting, support, and mobile functionality;
prevent fraud, abuse, security incidents, and service misuse;
comply with law, legal process, and carrier/platform requirements;
enforce these Terms and incorporated policies; and
create Aggregated Data and De-Identified Data as described below.

3. Retailer Data Warranties

Retailer represents and warrants that:

Retailer has all rights, permissions, notices, consents, and legal bases required to provide Retailer Data to Jewellink and to authorize Jewellink to process it;
Retailer Data does not violate law, third-party rights, privacy commitments, confidentiality obligations, employment obligations, POS vendor contracts, platform policies, or consumer consents;
Retailer owns or has sufficient rights to Retailer Data and has permission from its POS providers, software vendors, data sources, systems, platforms, licensors, and other third parties to access, export, sync, transmit, import, and process Retailer Data through the Services;
Retailer is responsible for the accuracy, legality, quality, integrity, and appropriateness of Retailer Data;
Retailer is responsible for providing, connecting, authorizing, maintaining, and updating the data sources, credentials, exports, files, feeds, APIs, integrations, mappings, and permissions needed to populate and operate the Services;
Retailer is responsible for auditing, validating, reconciling, and correcting Retailer Data, integrations, imports, mappings, sync results, sales analytics, dashboards, reports, automations, AI outputs, and customer records;
Retailer will not submit data it is prohibited from providing to Jewellink;
Retailer will not use the Services to collect or process sensitive data unless the applicable feature, Order Form, or written instructions expressly permit that processing; and
Retailer is responsible for responding to its customers, employees, and other individuals regarding Retailer Data, except where Jewellink is legally required to respond directly.

Retailer must not submit, upload, import, sync, store, request, transmit, or otherwise process through the Services any "Prohibited Sensitive Data" unless Jewellink has expressly authorized that processing in a written Order Form, addendum, or signed agreement.

Prohibited Sensitive Data includes social security numbers, full payment card numbers, CVV codes, bank account or routing numbers, consumer credit reports, credit scores, financing applications, loan applications, income information, protected health information, medical information, government identification numbers, driver's license numbers, passport numbers, biometric identifiers or biometric templates, account passwords, authentication credentials, children's data, and other highly sensitive or specially regulated information not expressly supported by the Services.

Retailer is solely responsible for any Prohibited Sensitive Data submitted to the Services in violation of these Terms. Jewellink is not responsible for claims, losses, fines, penalties, regulatory obligations, breach notification duties, or damages arising from Retailer's unauthorized submission or processing of Prohibited Sensitive Data, except to the extent caused by Jewellink's breach of its express obligations under these Terms. Jewellink may reject, quarantine, delete, disable, or restrict access to Prohibited Sensitive Data where Jewellink reasonably believes such data has been submitted in violation of these Terms.

4. Aggregated Data, De-Identified Data, and Product Improvement

Jewellink may create and use Usage Data, Aggregated Data, and De-Identified Data to operate, analyze, secure, improve, and develop the Services, including AI, analytics, benchmarking, fraud prevention, product research, and performance measurement.

"Usage Data" means technical, operational, and usage information about the Services, such as logs, events, performance data, feature usage, errors, device data, and security signals.

"Aggregated Data" means data combined with other data so that it does not identify Retailer, any Retailer customer, or any individual.

"De-Identified Data" means data processed to remove or obscure direct and reasonably linkable identifiers so that Jewellink does not reasonably use it to identify Retailer, a Retailer customer, or an individual.

Jewellink will not use Retailer Customer Data containing personal information to train shared or generally available AI models unless Retailer has expressly authorized that use in writing, such as through a separate AI Product Improvement Program or Order Form.

Nothing in these Terms restricts Jewellink from using general skills, ideas, know-how, techniques, learnings, or non-identifying insights developed in providing the Services.

5. Third-Party Services and Integrations

The Services may interoperate with third-party services, including POS systems, cloud providers, payment processors, communications providers, email and calendar providers, social platforms, AI providers, media hosts, learning systems, mobile platforms, and other services.

Retailer authorizes Jewellink to access, transmit, receive, store, and process Retailer Data through third-party services and subprocessors as necessary to provide the Services.

Retailer is responsible for:

choosing whether to connect third-party accounts;
maintaining rights to those accounts;
obtaining and maintaining all permissions, licenses, API rights, export rights, vendor approvals, and contractual rights required to connect, access, sync, export, import, transmit, or process data from POS systems, email providers, social platforms, CRMs, payment systems, inventory systems, analytics tools, data providers, and other third-party systems;
complying with third-party terms and platform policies;
ensuring connected accounts and credentials remain secure;
reviewing permissions requested by third-party services; and
any data, instructions, or content sent through those integrations.

Jewellink is not responsible for third-party services, including outages, delays, API changes, fees, data loss, inaccurate source data, incomplete source data, broken exports, mapping errors, permission failures, vendor restrictions, filtering, deliverability failures, account suspensions, carrier blocking, platform enforcement, or third-party security incidents, except to the extent caused by Jewellink's breach of its express obligations under these Terms.

6. Messaging, Email, and Social Communications

Retailer is solely responsible for the content, timing, recipients, lawfulness, consent, opt-out handling, and compliance of messages, emails, calls, social messages, and other communications sent or managed through the Services.

Retailer must comply with all applicable laws and rules, including the Telephone Consumer Protection Act, CAN-SPAM Act, state privacy and telemarketing laws, carrier rules, CTIA guidelines, The Campaign Registry requirements, Twilio requirements, Meta platform policies, Google and Microsoft policies, and any other applicable messaging, email, or platform rules.

Retailer must maintain proof of consent where required and promptly honor opt-outs, revocations, do-not-contact requests, and other consumer instructions. Additional requirements are set forth in the Jewellink Messaging Terms.

7. AI Features

The Services may include AI-assisted features, including suggested replies, sales coaching, roleplay, voice transcription, summaries, analytics, lead insights, training feedback, generated scripts, and generated media.

AI Features are assistive tools only. Retailer is responsible for reviewing, approving, and using AI outputs. Jewellink does not guarantee that AI outputs are accurate, complete, unique, non-infringing, compliant, or suitable for any particular use.

Retailer must not use AI Features to deceive consumers, impersonate individuals without authorization, make unlawful claims, generate misleading offers, provide regulated professional advice, make automated high-impact decisions, or avoid human review where legally or commercially required. Additional requirements are set forth in the Jewellink AI Features Addendum.

8. Acceptable Use

Retailer and its Authorized Users must comply with the Jewellink Acceptable Use Policy. Jewellink may investigate suspected violations and may suspend or limit access where Jewellink reasonably believes activity creates legal, security, operational, carrier, platform, reputational, or customer harm.

9. Security

Jewellink will maintain commercially reasonable administrative, technical, and organizational safeguards designed to protect Retailer Data in Jewellink's possession from unauthorized access, disclosure, alteration, and destruction.

Retailer acknowledges that no system, network, transmission, vendor, AI provider, communications provider, or storage environment can be guaranteed to be perfectly secure or error-free.

Retailer remains responsible for Retailer Systems, including local devices, networks, employee practices, POS systems, email accounts, social accounts, OAuth grants, browser sessions, passwords, and endpoint security.

"Retailer-Caused Security Incident" means any unauthorized access, disclosure, loss, alteration, unavailability, or compromise of Retailer Data or the Services arising from or relating to Retailer Systems, Authorized Users, Retailer credentials, connected third-party accounts, POS systems, email accounts, social accounts, malware on Retailer devices, phishing or social engineering of Retailer personnel, misconfigured permissions, failure to offboard users, Retailer's instructions, Retailer's unlawful or unauthorized data collection, or Retailer's submission of Prohibited Sensitive Data.

Retailer is solely responsible for Retailer-Caused Security Incidents and for all resulting costs, losses, claims, fines, penalties, notices, investigations, forensics, remediation, credit monitoring, consumer support, regulatory responses, legal fees, settlements, judgments, carrier or platform fees, and other expenses, except to the extent caused by Jewellink's breach of its express obligations under these Terms.

Retailer will reimburse Jewellink for reasonable costs and expenses Jewellink incurs in investigating, responding to, mitigating, defending, or assisting with a Retailer-Caused Security Incident, including reasonable attorneys' fees, forensic expenses, notification support, customer support, vendor charges, and platform or carrier charges.

10. Confidentiality

Each party may receive non-public information from the other party that is marked confidential or reasonably should be understood to be confidential. The receiving party will use the disclosing party's confidential information only to perform or receive the Services, protect it using reasonable care, and disclose it only to personnel, contractors, service providers, advisors, or authorities who have a legitimate need to know.

Confidential information does not include information that is publicly available without breach, already known without restriction, independently developed, or lawfully received from a third party.

11. Fees, Billing, and Taxes

Retailer will pay all fees described in the applicable Order Form or checkout flow. Fees are non-refundable except as expressly stated in an Order Form or required by law.

Retailer is responsible for taxes, carrier fees, messaging fees, AI usage charges, overage charges, app store charges, integration fees, and third-party fees unless an Order Form states otherwise.

Jewellink may suspend or limit Services for overdue amounts, failed payments, chargebacks, suspected fraud, excessive usage, or billing disputes not raised in good faith.

If any undisputed payment is more than fifteen days overdue, Jewellink may suspend, restrict, disable, terminate, or delete Retailer's account, Authorized User access, integrations, and Retailer Data ingested into the Services. Jewellink may retain limited information as necessary for legal, security, backup, audit, dispute, compliance, fraud prevention, billing, and legitimate business purposes.

12. Service Changes and Beta Features

Jewellink may modify, improve, discontinue, or replace features from time to time. Jewellink will use commercially reasonable efforts to avoid materially reducing core paid functionality during an active subscription term.

Beta, preview, experimental, pilot, or trial features are provided as-is, may change or stop at any time, and may be subject to additional limits.

13. Data Retention, Export, Portability, and Deletion

During the subscription term, Retailer may export certain Retailer Data using available functionality or by requesting reasonable assistance from Jewellink.

After termination, Jewellink may retain Retailer Data for a limited period for legal, security, backup, dispute, audit, compliance, fraud prevention, and legitimate business purposes. Jewellink may delete or disable access to Retailer Data after termination unless law or a written agreement requires retention.

Jewellink is not a permanent archive, legal records system, disaster recovery service, or system of record unless an Order Form expressly states otherwise.

Retailer is responsible for exporting or preserving any Retailer Data it wishes to retain using the then-current export, sync, API, reporting, or download functionality made available within the Services.

Except for export, sync, API, reporting, or download functionality made generally available by Jewellink, Jewellink has no obligation to provide custom exports, database dumps, schemas, transformation files, migration scripts, third-party import files, message archives, usage logs, audit logs, metadata, derived data, analytics data, AI outputs, system data, deleted data, backup data, or data in a format requested by Retailer or a third party.

Jewellink is not responsible for migrating, syncing, mapping, transforming, formatting, transmitting, validating, or importing Retailer Data into any third-party CRM, POS system, messaging platform, marketing platform, email platform, analytics tool, data warehouse, AI system, or other service.

Any migration, export, sync, or transition assistance provided by Jewellink outside standard product functionality is discretionary, may require a separate written agreement and additional fees, and is provided on a commercially reasonable efforts basis only.

Retailer is solely responsible for reviewing exports, preserving records, validating data accuracy, maintaining its own backups where required, and completing any transition before cancellation, expiration, suspension, termination, or deletion.

Jewellink is not liable for any loss, corruption, delay, incompatibility, failed migration, incomplete export, mapping error, formatting issue, third-party import failure, business interruption, or loss of access arising from Retailer's transition away from the Services, except to the extent caused by Jewellink's breach of its express obligations under these Terms.

Jewellink may decline, limit, delay, or condition any export, sync, API access, or migration request that Jewellink reasonably believes would create security, privacy, legal, operational, confidentiality, third-party, excessive-burden, or service-integrity risk.

If Retailer is more than fifteen days late on any undisputed payment, Jewellink may delete Retailer Data ingested into the Services, including CRM data, imported data, synced data, messages, files, AI data, training data, media, and integration data, subject to any retention Jewellink determines is necessary for legal, security, backup, audit, dispute, compliance, fraud prevention, billing, and legitimate business purposes.

14. Suspension

Jewellink may suspend, limit, throttle, block, or terminate access to all or part of the Services if Jewellink reasonably believes:

Retailer or an Authorized User has violated these Terms or an incorporated policy;
continued use may create legal, regulatory, carrier, platform, security, privacy, operational, reputational, or third-party risk;
Retailer Data or message content is unlawful, deceptive, harmful, or infringing;
Retailer credentials, accounts, or connected services appear compromised;
use may harm the Services, Jewellink, other customers, consumers, vendors, or platforms;
payment is overdue, including any undisputed payment more than fifteen days overdue; or
suspension is required by law, a third-party provider, carrier, platform, or court order.

Jewellink will use commercially reasonable efforts to provide notice where practical, but may act immediately where needed to prevent harm.

15. Disclaimers

Except as expressly stated in these Terms, the Services are provided "as is" and "as available." Jewellink disclaims all warranties, whether express, implied, statutory, or otherwise, including warranties of merchantability, fitness for a particular purpose, title, non-infringement, uninterrupted operation, error-free operation, data preservation, deliverability, revenue improvement, sales results, customer conversion, regulatory compliance, or that the Services will prevent fraud, phishing, data loss, or security incidents.

Jewellink does not guarantee results from CRM workflows, training programs, AI outputs, SMS delivery, email delivery, social messaging, analytics, integrations, inventory recommendations, or sales insights.

Jewellink makes no representation or warranty that Retailer Data, customer records, POS data, inventory data, transaction data, message data, usage data, dashboards, reports, sales analytics, forecasts, recommendations, automations, AI outputs, or integrations are accurate, complete, current, available, compliant, or suitable for Retailer's business purposes. Accuracy depends on Retailer's source systems, data rights, exports, integrations, mappings, configuration, user activity, and ongoing review.

Retailer is solely responsible for auditing, validating, reconciling, correcting, and approving all Retailer Data, customer records, analytics, reports, dashboards, AI-generated content, suggested messages, automations, imports, exports, syncs, and integration results before relying on them or using them with customers, employees, vendors, regulators, or third parties.

16. Retailer Indemnity

Retailer will defend, indemnify, and hold harmless Jewellink and its affiliates, officers, directors, employees, contractors, agents, and service providers from and against any claims, damages, losses, liabilities, penalties, fines, costs, and expenses, including reasonable attorneys' fees, arising from or relating to:

Retailer Data;
Retailer Systems;
Retailer's products, services, stores, employees, contractors, or customers;
Retailer's source systems, POS systems, exports, integrations, mappings, data permissions, vendor permissions, or third-party system terms;
messaging, email, calling, social messaging, or other communications;
failure to obtain or maintain consents, notices, permissions, or legal rights;
violation of law, consumer rights, privacy rights, platform policies, carrier rules, or third-party rights;
Retailer's use of AI outputs or generated content;
connected third-party accounts or integrations;
Retailer-Caused Security Incidents;
disputes between Retailer and its customers, employees, vendors, or POS providers;
unauthorized use caused by Authorized Users, credentials, devices, or Retailer Systems; or
breach of these Terms or incorporated policies.

17. Jewellink Indemnity

Jewellink will defend Retailer against a third-party claim alleging that the Services, as provided by Jewellink and used as authorized, infringe a United States patent, copyright, trademark, or trade secret, and will pay damages finally awarded or settlement amounts approved by Jewellink.

Jewellink has no obligation for claims arising from Retailer Data, Retailer instructions, third-party services, open-source software, modifications not made by Jewellink, combinations not provided by Jewellink, unauthorized use, or continued use after Jewellink provides a replacement or workaround.

Jewellink may resolve an infringement claim by procuring rights, modifying the Services, replacing the Services, or terminating the affected Services and refunding prepaid unused fees for the terminated portion.

18. Limitation of Liability

To the maximum extent permitted by law, Jewellink will not be liable for indirect, incidental, special, consequential, exemplary, punitive, enhanced, or similar damages, or for lost profits, lost revenue, lost business, lost goodwill, reputational harm, business interruption, loss of data, loss of messages, cost of substitute services, regulatory penalties, or third-party claims, even if Jewellink has been advised of the possibility of such damages.

To the maximum extent permitted by law, Jewellink's aggregate liability for all claims arising out of or relating to the Services or these Terms will not exceed the fees paid by Retailer to Jewellink for the affected Services during the twelve months before the event giving rise to liability.

The limitations in this section apply regardless of legal theory and even if a remedy fails of its essential purpose.

19. Term and Termination

These Terms begin when Retailer accepts them, signs an Order Form, or uses the Services, and continue until terminated.

Either party may terminate as set forth in the applicable Order Form. Jewellink may terminate or suspend for material breach, non-payment, legal risk, security risk, or discontinued service availability.

Upon termination, Retailer must stop using the Services and pay all amounts owed. Sections intended to survive will survive, including confidentiality, data rights, fees, disclaimers, indemnity, limitation of liability, and dispute terms.

20. Governing Law and Disputes

These Terms are governed by the laws of the State of Arkansas, without regard to conflict of law principles.

The parties will first attempt to resolve disputes through good-faith business escalation. If not resolved, any lawsuit, claim, action, or proceeding arising out of or relating to the Services or these Terms must be brought exclusively in the state or federal courts located in Pulaski County, Arkansas, including courts located in or serving Little Rock, Arkansas, unless an Order Form or separate arbitration agreement provides otherwise. Each party irrevocably submits to the personal jurisdiction of those courts and waives any objection based on venue, inconvenience, or lack of personal jurisdiction to the maximum extent permitted by law.

Retailer waives any right to participate in a class, collective, consolidated, or representative action to the maximum extent permitted by law.

21. Changes

Jewellink may update these Terms from time to time. Material changes will be posted or otherwise provided through reasonable notice. Continued use of the Services after the effective date of updated Terms constitutes acceptance, unless law requires otherwise.

22. Contact

Legal notices to Jewellink should be sent to:

Jewelry Sales Academy LLC d/b/a Jewellink
1825 N Grant St
Little Rock, Arkansas 72207
Email: [support@jewellink.com]

Operational privacy and support requests may be sent to:

support@jewellink.com